Case Study: Lucy & Yak

Overview

We’re Lucy & Yak – an independent, people-focused brand famous for our colourful and comfortable organic clothing. Download the Lucy & Yak app and join our comfort movement! It currently has 100,000+ downloads on Google Play.

Challenge

• Translating a strong brand into a fast, conversion-focused mobile experience

• Helping users discover products quickly across a growing catalog

• Shipping a Play Store–ready Android app with reliable day-to-day performance

Solution

• Designed and developed a production Android app published on Google Play

• Built clear navigation and product discovery flows aligned with the brand

• Optimized layouts for mobile screens with performance and reliability in mind

• Supported store listing assets, screenshots, and launch readiness

Key Features

• Shop all your favourite Yaks with new drops and restocks added weekly.

• Activate notifications to be first to know about special events happening in the world of Lucy & Yak.

• Tap, swipe and shop your new Yaks in an instant with our super easy checkout.

• Browse and discover products with a clean mobile shopping experience

Impact

Lucy & Yak helps customers engage with the brand on mobile — combining a polished UI with a practical shopping experience that supports discovery and growth on the Play Store.

“Built for the Play Store. Designed for real users.”